Case study
Tena Hong Kong E-commerce Website
Tena HK’s redesigned website enhances customer journeys with product discovery, retailer locator & trial pack requests—boosting engagement & sales.
Client
Vinda Paper Industrial Hong Kong
Deliverables
Responsive Website Redesign
E-commerce & Conversion Flows
Trial Pack Request System
Where to Buy Locator
UX Optimization
CMS Integration
SEO & Accessibility
Year
2020
Overview
Tena HK required a digital platform to bridge online and offline customer journeys. We redesigned their website to simplify product discovery, integrate a "Where to Buy" retailer locator, and streamline the Trial Pack Request flow—key features to drive both online engagement and in-store sales. The result was a cohesive experience that educated users, boosted conversions, and strengthened Tena’s brand trust among caregivers and seniors.
Inside the work
Interfaces and moments that matter
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