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Submitted by ben on June 23, 2023
How to create a user-friendly landing page for the elderly
UIUX Design
How to create a user-friendly landing page for the elderly

Creating a user-friendly landing page that prioritizes accessibility is not only essential for inclusivity but also a powerful way to promote your company's web design and development services. As a leading provider of web design and development solutions in Hong Kong, i2 understands the significance of creating landing pages that cater to the needs of all users. By incorporating accessibility principles into your web design approach, you can showcase your expertise while ensuring an exceptional user experience.

In today's digital landscape, businesses and organizations in Hong Kong are increasingly recognizing the importance of web accessibility. In this guide, we will explore five essential tips for creating a user-friendly landing page with accessibility in mind, specifically tailored to the unique needs of users in Hong Kong. 


1. Follow Web Content Accessibility Guidelines (WCAG)

In order to create an accessible landing page, it is essential to follow the Web Content Accessibility Guidelines (WCAG). These guidelines provide a comprehensive set of recommendations and standards for ensuring web accessibility. 

By adhering to WCAG 2.1 or the latest version, you demonstrate your commitment to inclusivity and accessibility for all users. Implementing WCAG principles, such as providing alternative text for images and ensuring keyboard accessibility, helps make your landing page user-friendly and accessible to individuals with disabilities.

More About WCAG: 


2. Use Descriptive Page Titles:

A well-crafted page title plays a crucial role in conveying the purpose and relevance of your landing page. By using clear and descriptive titles, you provide users in Hong Kong with immediate context and understanding of the content they can expect. 

This is particularly helpful for individuals who rely on screen readers or those who skim through search engine results. Additionally, descriptive page titles improve search engine optimization (SEO) by providing relevant information for search engines to index your landing page accurately.


3. Provide Alternative Text for Images:

When it comes to creating alt text for images on your landing page, it's important to write descriptive and meaningful text that accurately represents the content and function of the image. Here are some guidelines to help you write effective alt text:

  • Be descriptive: Provide a concise and accurate description of the image. Focus on conveying the essential information and context of the image. Consider the purpose of the image and what it contributes to the overall message or content of the landing page.
  • Include relevant details: Mention important visual elements, such as objects, people, or key features, that are essential to understanding the image. Think about what a person would miss if they couldn't see the image, and aim to capture those details in your alt text.
  • Avoid unnecessary or vague language: Be mindful of using generic phrases like "image of" or "picture of" before describing the subject. Instead, focus on the specific content or purpose of the image. Use language that is precise and avoids ambiguity.


4. Use Semantic HTML Markup:

Utilizing semantic HTML markup involves using HTML tags that accurately represent the structure and meaning of the content. This practice benefits users in Hong Kong who rely on assistive technologies like screen readers to navigate your landing page. By using proper heading tags (h1, h2, etc.), lists, paragraphs, and other semantic tags, you create a clear and organized structure for your content. Semantic markup enhances accessibility by enabling assistive technologies to interpret and present your landing page's content accurately.

More About Semantic HTML markup

5. Ensure Sufficient Color Contrast ūüé®:

Color contrast plays a vital role in ensuring the readability and accessibility of your landing page content. It is important to choose color combinations that provide sufficient contrast between the text and background elements. Here are some considerations for achieving optimal color contrast:

  • Contrast ratio: The contrast ratio is a measure of the difference in luminance between the text and background colors. It is typically represented as a ratio, such as 4.5:1 for normal text and 3:1 for large text. This ratio ensures that individuals with visual impairments or those viewing your landing page in challenging lighting conditions can clearly distinguish the text.
  • Use high contrast colors: Opt for color combinations that have a significant contrast, such as black text on a white background or vice versa. High contrast makes the text stand out and enhances readability. Avoid using colors that are too similar, as they can make the text blend into the background and become difficult to read.
  • Consider color blindness: Take into account that some users may have different types of color blindness, such as red-green color blindness. Ensure that your color choices do not rely solely on color distinctions to convey important information. Incorporate additional visual cues, such as underlines, icons, or patterns, to differentiate elements when necessary.


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