Tena Hong Kong E-commerce Website
Tena Hong Kong redesigned its e-commerce web platform to optimize the digital customer journey, streamline product discovery, and improve accessibility for personal care and hygiene solutions.
Overview
Tena HK required a digital platform to bridge online and offline customer journeys. We redesigned their website to simplify product discovery, integrate a "Where to Buy" retailer locator, and streamline the Trial Pack Request flow—key features to drive both online engagement and in-store sales. The result was a cohesive experience that educated users, boosted conversions, and strengthened Tena’s brand trust among caregivers and seniors.
Inside the work
Interfaces and moments that matter