To establish Dr.P 金裝PRO—a premium adult incontinence care brand under Vinda Group—as a trusted market leader in Hong Kong, i2 created an all-encompassing online branding strategy and digital platform.

We defined a modern, dignified, and empathetic digital visual identity that resonates with both family caregivers and senior end-users. The newly crafted platform bridges brand education, direct sample distribution, and retail conversion. By integrating a Free Trial Pack Request System, an interactive Store Locator, and structured Caregiver Guides, the platform elevates brand perception while delivering a seamless online-to-offline customer journey.

Key Features & Project Highlights 

• Comprehensive Online Branding & UX Identity
  • Developed a clean, high-trust visual language tailored for the healthcare sector, utilizing soft neutral tones, large high-legibility typography, and empathetic imagery that reflects comfort, dignity, and reliability.
   
• Seamless Trial Pack Request System (索取試用裝)
  • Designed a multi-step request flow enabling caregivers and seniors to select suitable sizes (M/L/XL) for flagship products like AiryPro™ pull-up pants, converting digital visits into direct brand trial.
   
• Interactive Store Locator (搜尋銷售點)
  • Integrated a geographic search tool to help users find nearby pharmacies, supermarkets, and specialty medical supply outlets across Hong Kong for effortless offline purchasing.
   
• Direct E-commerce & Retail Channel Linking (網上商店)
  • Created seamless pathways guiding users directly to official e-commerce platforms and partner webstores for instant purchasing.
   
• Caregiver Knowledge & Support Hub (護理資訊)
  • Structured an intuitive content hub offering expert caregiving tips, skin health guidance, and product selection advisors catered to different mobility needs.
   
• Accessibility-First Design (WCAG Compliance)
  • Optimized layout architecture with high visual contrast, intuitive navigation, and fully responsive layouts across mobile, tablet, and desktop screens.