i2 embraces New Media, the concept that new methods of communication in the digital world allow different targeted groups of people to congregate and interact. New Media encompass all aspects of digital, computerized or networked information and communication technologies, evolving from the rapid dissemination of Internet access point, the digitalization of the media and media convergence. 

Our NEW MEDIA experts develop strategic marketing tools to reach different targeted audience in comprehensive digital formats, from online applications to mobile applications to various digital channels such as websites, e-mails, facebook, youtube, podcasts, blogs, widgets, mobile, sms, search engine, interactive games, point of sales kiosks, digital signage and outdoor video walls.  By employing a diversified media executive, we strive to realize the power viral marketing, a popular guerilla tactic that encourages individuals to pass on a marketing message, creating the potential for exponential growth in the message’s exposure and influence.
 

A Brand is not just an identity. A Brand is built from a variety of different experiences through its name, logo, advertising, website, collaterals, products, service, events and media. Digital is revolutionizing all aspects of marketing including Branding. Branding is all about innovative and Brands are interactive. The stronger the interaction, the stronger is the brand.  i2 believes in “No-line” (combination of online and offline) branding strategies will perfectly manifest the power of Brand management.

Our Branding experts boost a branding campaign with new media, leverage on different medium’s own brand attributes and target your customers through multiple channels with the right message and image. With the arrival new media, we communicate brand identity, presence, and building brand relationships with online communities (web 2.0), blogs, widgets, webcast, webinars, and lots of innovative applications.

i2 believes the border of online and offline is fading out while ATL (above-the-line), BTL (below-the-line), Online and Offline advertising is becoming indistinct. A TV commercial can be broadcasted on television while it can be also broadcast on various channels such as promotional website, Youtube, Facebook, mobile and other social media. A product brochure can be in printed format or it can be demonstrate in digital format distribute in various medium for instance, website, emails, point of sales kiosk etc. The marketing strategy today shall include all the “line” across different mediums.

Our Advertising experts adopt “No Line” advertising strategies to promote client’s brand.  We are strong in utilize new media to develop highly cost-effective advertising campaigns with our creative and flexible planning.